‘Just Post More’ Is Terrible Advice for a Web3 Marketing Team.

• Post about what?
• What’s the actual goal here?
• And who’s your ideal audience?

We’ve all heard this advice, but let’s be honest—it’s lazy. Without a plan, throwing more posts into the void won’t get you funding, an engaged community, or earn your project the mindshare it deserves.

For Web3 teams, the stakes are even higher. You’re navigating:

• Limited acquisition channels: Twitter and Discord dominate, but breaking through the noise is a constant battle.
• Skeptical buyers: After years of rug pulls and broken promises, audiences are hesitant to trust.

And let’s face it, marketing in Web3 is uniquely challenging.

• You copy-paste a Medium blog link and hope customers click (they won’t).
• You post a token announcement and hope people care (they don’t).

The result? Many teams end up uploading content just to stay visible, hoping something—anything—will stick. (Spoiler: It doesn’t.)

Without a clear strategy, you’re drowning in the noise created by AI agents, airdrop hunters, and endless quests. For 90% of Web3 projects I’ve worked with, the real solution isn’t “posting more”—it’s building a strategy that works.

Why You’re Struggling to Build Momentum